IELTS写作真题范文下载80篇之广告的作用

雅思考试主要是通过对考生听、说、读、写四个方面英语能力的考核，综合测评考生的英语沟通运用能力，实现“沟通为本”的考试理念。对于雅思考生来说，也有很多考试难点和政策盲区需要帮助解答。今天雅思无忧网小编准备了IELTS写作真题范文下载80篇之广告的作用，希望通过文章来解决雅思考生这方面的疑难问题，敬请关注。

　　广告的作用 　　Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others. 　　One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sexy. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common. 　　In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sexy or ones that viciously or sarcastically attack compe*s' products. 　　Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts. 　　以上是雅思小编为大家带来的雅思写作真题范文的系列文章，雅思写作范文可以先模仿，学习好的句子和写作方法，慢慢就会提高自己的写作能力，总之要坚持下来哦!

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