雅思写作：Advertising

雅思考试主要是通过对考生听、说、读、写四个方面英语能力的考核，综合测评考生的英语沟通运用能力，实现“沟通为本”的考试理念。对于雅思考生来说，也有很多考试难点和政策盲区需要帮助解答。今天雅思无忧网小编准备了雅思写作：Advertising，希望通过文章来解决雅思考生这方面的疑难问题，敬请关注。

　　点击查看>>>>雅思口语备考技巧

　　5月份电视剧哪档强，当然是浙江卫视联播的《欢乐颂2》。虽然在剧情的设计，人物的性格铺垫上和第一季有了很大的退步(豆瓣点评只有5.2 的评分)。剧情的失败也就算了，再加上各种广告植入，真的是有喧宾夺主的感觉，并且让人感觉到：哥(姐)只是想安静地看一个剧而已，至于那么多广告吗?最夸张的是华为荣耀*，到了第二季，成了所有剧中人通信联络的工具，让人不禁不禁吐槽：“所有主角都成了‘华为粉’。看来，广告的身影已经无处不在了，所以雅思那么热门的考试怎么可以忘了它呢?下面，让我们通过一道真题再来对广告进行更深入的了解。

　　雅思题目：people are surrounded by many kinds of advertising which can influence their life. Does the positivie effect of this trend outweigh negative effect?

　　这道雅思作文题目还是很基础的，首先是审题没有难度，题目也是被雅思考滥了的广告类的话题，曾经出现过很多次。文章的观点也是很容易想到的，考生们可以结合自己的日常生活来进行头脑风暴，唯一可能的难点在于广告相关词汇的难度有点偏高，有的考生可能会有巧妇难为无米之炊的尴尬。下面附上范文供大家进一步学习。

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　　In the times when the consumeri* pervades, the publicare bombarded with relentless advertising in a wide range of media. Some cynics tend to regard advertisement as the source of some morbid behavior and trend, I hold the view that advertising can play an active part in many social and personal dimensions.

　　Some advertisement, if viewed in the light of art, is of great aesthetic value and can present the audience or the spectators a sense of enjoyment. A piece of meticulously-made advertisement is usually characterized by ingenious plot, unique protagonists and the first-class audio and visual effect. There is no doubt that this kind of advertisement is beyond the simple definition of marketing tool and the consumers who enjoy these can be well impressed and will be saturated in an atmosphere which can be evenly matched by the beauty of other forms of arts such as music and movies.

　　Besides, advertising is also an effective way which canproliferate information and narrow the gap between those who intend to send out the right information and the corresponding recipients. For example, some public service advertisement can inform the viewers of some advocated social values such as altrui*, frugality and dedication to work. Some commercials, though it is more profit-oriented, can also convey the information concerning some specification of products.

　　The flipside of advertising lies in the occasional occurrence of misleading and deceptive information, which will undermine the basic rights of the consumers. Also, the individuality of consumers is likely to fade awayas the commercials endorsed by some celebrities will make consumers buy some similar products without considering their own needs.

　　In conclusion, advertising should be embraced in a more diverse and open society, though some minor drawbacks cannot be neglected.

　　文章中一些可以学习的词汇已经进行高光，同学们可以仔细学习一下，积累一些好的词汇。

　　作者简介：

　　袁家润,宁波新东方留学考试中心英联邦写作语法&CI, (Complete IELTS)教研组长。教授 CI中级教程, 雅思写作, 雅思语法,学术写作, A-level语法, A-level写作, 商务英语,考研英语写作, 专四专八写作语法部分。

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（编辑：秦洁）