雅思小作文练习：收视率调查

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小作文参考：*的一篇关于收视率调查文章，使用了包括列数据，对比，描述变化等小作文常用语言。

TURIN, Italy, Feb. 16 — NBC Olympic broadcasts have always turned back challenges to their ratings dominance, but the Turin Games have shown that strong counterprogramming can succeed.

"American Idol" on the Fox network has trounced the Winter Games twice and will face them three more times next week starting Tuesday, the first night of the women's figure skating.

Last Tuesday, two days after ABC's "Grey's Anatomy" outrated the Olympics, "Idol" attracted 27 million viewers from 8 to 9 p.m. Eastern, crushing NBC's 15.4 million. The next night, when they met again from 8 to 9, "Idol" expanded its lead in the second half-hour with 31.1 million viewers to NBC's 15.4 million.

Despite the invigorated competition, NBC is still dominating prime time during the Olympics in terms of total viewers. But the audacity of ABC and Fox underscores their belief that NBC, the No. 4 network in prime time, is vulnerable, even during the mighty Olympics.

CBS has chosen the more traditional policy of running repeats against the Games.

Although NBC officials said they fully expected "Idol" to defeat the Olympics by wide margins, they were surprised that "House," the medical drama on Tuesday, retained as many "Idol" viewers as it did. The 20.1 million "House" viewers nearly tied NBC's 20.9 million from 9 to 10 p.m.

The Games are a valuable franchise for NBC Universal, which has committed $5.7 billion for the Olympic television rights from 2000 to 2021, including $613 million for the rights to carry the Turin Games.

"The Olympics define us," said Randy Falco, the president and chief operating officer of the NBC Universal Television Group.

Through six nights, NBC's average Nielsen rating of a 12.5 was down 24 percent from the 16.4 that CBS recorded during the same period in 1998 for the Winter Games in Nagano, Japan. That drop is in line with the ratings slide for other major sports and entertainment events in the same time span.

It is also 36 percent lower than the rating for the Salt Lake Games four years ago, but a domestic Olympics is always a magnet for viewers.

In previous Olympics, NBC had lost a total of four half-hours to its compe*s, and had never lost a night to any network.

NBC has promised its advertisers a final rating in Turin between 12 and 14; if the rating is lower, NBC will have to provide them with free commercial time.

Mr. Falco is unusually calm about the competitive ardor of Fox and ABC, which are showing original episodes from seven of this season's top 10-rated prime-time shows against the Olympics. In the past, rival networks have shied from such game*anship, but not now, during the February sweeps, with NBC having fallen from the prime-time throne.

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